Having a website is a necessity no doubt. Having a website that is both desktop & mobile friendly is also a necessity because it is 2019. Google takes into consideration whether businesses have optimized their websites for mobile, or not, when it comes to ranking them in search engines.
When you are creating an online platform for your business, make sure that your website implies your business’s online presence. It should help set you apart from the competition around you.
Your digital presence should be strong and practical because your customers are online. They no longer refer to a thick and heavy yellow page book, they go to the internet to find solutions to certain issues.
When your users search for your business, they want to know the who, what, where, when & why of your business:
- ‘Who’ signifies the identity of your business.
- ‘What’ signifies the portfolio of your business.
- ‘Where’ signifies the location of your business.
- ‘When’ signifies the timings of your business.
- ‘Why’ signifies the purpose of your business.
Once these ‘W’s have been signified and proven, then you can plan and execute a website for your business.
For that, You need to select the right kind of design template and the right kind of content. By content, we mean text and imagery combined in the best manner and perfectly balanced. Excess of text or images in content will draw users away to other websites.
Will your website be using a static page layout, a dynamic website layout, fixed design layout, responsive design layout, liquid (fluid) design layout or a single page design layout? Will it be optimized for only desktop, or for both desktop and mobile?
Will it be minimalist or maximalist?
Answers to these questions depends on the type of your business, and what it offers, and what it can add to its portfolio.
Your website should be a direct representation of your business, its mission & its vision. Such is a crucial factor for it to gain sales. This all begins when you ensure the following conditions are met, on the recommendation of designers and developers from a top web design company Miami:
1. The information on your website must be consistent
When creating content for the website, it is imperative that you should look for consistency and make a purpose for every main idea that is brought in the spotlight. It is critical to ensure that your brand’s purpose is strong for the target market it is intended for.
Promoting a website to a variety of markets will confuse the market itself and will also drive you away from your main purpose. It is imperative that the website’s content be created and be in focus on a single target market.
2. Presence of online users needs to be stable
Your website needs to have users whose online presence should be stable. That will give your website a much-needed boost to help your website define itself. For this to work, a robust and consistent digital marketing plan will help boost the website’s online traffic.
It would be wise for businesses to be involved with their users. If the business is local, they must visit and attend certain events, and get involved with the community for promotion of business.
That way, the demands of the target market will be met which will then help create a stable online presence.
3. Content should be relevant
Once your website is live on the internet, you want it to rank highly amongst the competition. For this purpose, your content should be relevant, robust and on point. Visitors and users online are looking for information which they can view in the least possible time span giving them appropriate knowledge.
If the content is not relatable, then the users will divert themselves to another website. Search engines today use content relevance of a website as a ranking factor. Hence, ensure that your content is relevant.
4. The website should attract visitors and users alike
In order to garner in more online sales, your website must be attractive, relevant and functional to its users. The logo, content, color scheme and graphics need to be visible, and connect to your business and its vision, mission and purpose.